SITUATION
Full Rebranding and Brand Development for North American & Global Market.
Brand: NUDE Mints
Year: 2020-2026
Project Type: Brand Strategy, Brand Identity, Packaging, Campaign, Influencer Marketing, Content
THE GOAL
Transform NUDE Mints from a niche innovation into a clear, scalable, and competitive brand in the North American. This meant translating product innovation into clear brand messaging, intuitive packaging, and strong shelf presence. Success was measured by increased preference, visibility, and sales performance.
CREATIVE DIRECTION & EXECUTION
I led the full brand renovation, defining a new visual identity, messaging hierarchy, and packaging strategy. This included redesigning the logo, typography, color palette, and flavor segmentation system to maximize clarity and shelf impact. I also developed social and influencer campaigns, detailed creator briefs, and cross-channel content strategies, ensuring all touchpoints communicated the brand’s premium positioning and innovative technology consistently.
THE RESULTS
The relaunch delivered measurable growth and stronger market presence: 78% of buyers preferred the new design 63% increase in shelf visibility 23% sales growth across online and offline channels Improved consumer understanding of product usage, benefits, and unique capsule technology
