EVIL Snacks
EVIL Snacks Brand Development
Brand: EVIL Snacks
Year: 2021-2026
Project Type: Creative Direction, Brand Strategy, Brand Identity, Packaging Design
THE GOAL
To build and scale EVIL Snacks from a raw product concept into a bold, differentiated brand with strong shelf presence and long-term growth potential in a highly competitive snack market.
CREATIVE DIRECTION & EXECUTION
Created a disruptive brand identity designed to stand out in a crowded snack category. Developed the logo, visual system, and packaging from scratch under tight timelines. Focused on bold shelf presence, clear flavor communication, and strong personality. Used consumer and retailer feedback to refine hierarchy and messaging. Delivered a scalable brand system ready for retail and digital growth.
THE RESULTS
The EVIL Snacks relaunch successfully repositioned the brand from an experimental concept to a confident category disruptor. The new look delivered stronger recognition, improved clarity, and more confident shelf presence.
